According to SAVO Group, nearly three out of four companies consider their CRM solution to be their sales process and as a result, are not optimizing their sales execution for maximum return.
The results come from a live poll of 176 participants conducted during one of SAVO’s educational webinars, “The View Beyond CRM: Reimagining Your Sales Process.”
Although, 68 percent of those that have implemented a separate formal sales process did reveal an increase in revenue, 74 percent of participants reported that their CRM does not yield insight into selling behavior to drive success.
The poll also showed that more than 60 percent of respondents have not realized a positive ROI with their CRM system. If what you’re doing isn’t yielding positive results, perhaps it’s time to take a look at the current process and figure out what’s causing issues.